WFM2Go
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Blog

Each week, in our Thursday e-News, our WFM2Go Coordinator (Lindsay) writes about our weekly updates. This blog is a compilation of those updates with a few extras thrown in the mix!

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Friday, March 15th: Does it feel like spring, or is that just me?

Hello everyone!

Sorry I am a day late on my newsletter this week, yesterday was jam packed full of workplace training and meetings with potential new WFM2Go vendors - yay!

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Does it feel like spring out there, or is it just me? I think I have spring fever! The sunny afternoons, above zero temps, and bright evenings have put a pep in my step! I am so excited for all the the things spring brings, but mostly those in the food category ;) Last night we had our first BBQ of the year! I had somepork from Wild Mountain Farms and sausage from Longspell Point Farm. I also made some homemade buns, (this is a super easy recipe that only takes about 2 hours to rise and cook), Elmridge's cabbageslaw and a pasta salad with teBogt's onions and more cabbage - it was so tasty! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, March 7th: Send us your cooking photos!

Hello everyone!

Last week (or was that Monday - time is flying by!) I did a survey on instagram to find out the kind of content our followers want to see. One of the most popular suggestions was more content from our customers - YOU! People want to know what you are cooking, what your favourite products are, and how you use them! If you'd like to share, please feel free to send me some tips and photos of what you are making with yourWFM2Go order. Just reply to this email, send me a facebook message, or tag/message us on instagram! We would love to see what you are using and cooking.

In other news, we've been working hard behind the scenes, looking at the bigger picture of WFM2Go! I mentioned before that I was enrolled in a Workplace Training Program to develop a Business and Marketing plan for WFM2Go. Well, I am now deep into the customer analysis. I am actually having so much fun looking at buying trends, when our orders are up, when they are down, etc.

Another exciting update is that we have a new hub volunteer in Bedford at the Nook! Kelly is now part of the WFM2Go team helping customers with their order at the Bedford hub location - we are so excited that they have joined our team!

As always, thank you all for being a part of our team in helping us to Grow Local!

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, February 28th: Workplace Training for WFM2Go and Our Farmers

Hello everyone!

I am not sure if you know this, but WFM2Go is busiest this time of year. Many people assume that summer is our busiest time, but the past two years have proven that January is a stellar month for us! We have you guys to thank for that!

But apart from WFM2Go orders, there is something else that has been eating up my time (but for a good reason) and that is Workplace Training. For the last month I have been getting together with our Market Manager, Kelly Marie, plus five other farmers to each build a business and marketing plan for our own entrepreneurial adventures.

Working alongside the farmers as we decide how to grow our businesses has been so fun. Hearing the hopes and dreams for what they want their farms to become is so exciting! For myself, I am really enjoying the part where I get to dream about the future of WFM2Go, but also the research for the Marketing Plan. I did not realize there was so much information out there about online grocery shopping! Being a relatively new thing, I thought there wouldn't be much out there - but I was wrong! There is so much spanking new info out there I am loving it!

It's going to be really exciting to see how the Market, WFM2Go, and our farmers grow in the next few years! For those of you who continue to support us so we can grow - thank you! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

Update: Olde Furrow Farm also wrote a blog post about their experience with Workplace Training, you can check it out here!

Kelly Redcliffe
Thursday, February 21st: National CSA Day

Hello everyone!

Tomorrow is National CSA Day! I am not sure if you've heard or not, but we are adding Olde Furrow Farms' CSA to WFM2Go this year! A CSA runs a bit different than WFM2Go because you are investing in the farmers' growing season and harvesting the benefits (a little farm pun for you 😉). Read more about their CSA below!

I also wanted to make a note about the kale that went out this week! When the kale came in from the farmer, I was a bit concerned because it was a little bit floppy and yellow on the edges. So, I asked the farmer what was up and I learned something new! Kale can be harvested in super cold weather, but when it is, the water is in the stems which means the leaves get a bit floppy. However, kale harvested at these cold temps that has been frozen is extra sweet - making for the tastiest kale of the season! Additionally, the kale this time of year is a wee bit yellow. This is because the kale is grown in tunnels with low light this time of year, so it isn't able to turn that bright green that you are used too. So, although the kale may look a little off, it might just be the tastiest kale you've had all year! Did you know all of this? I sure didn't!  

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, February 14th: Snow day and Meal Boxes

Hello everyone!

I am writing this newsletter from the comfort of my own couch because today is a snow day! I want to say a huge thank you to all of you who placed an order this week and were so flexible with the challenges weather creates this time of year! So far, everything has gone super smoothly by switching Wednesday's deliveries to Thursday (this week only)! I hope all of you stayed safe and warm during the storm!

In other news, we are extending meal boxes to be a monthly thing! I had so much fun creating the first one that I think it would be fun to have a new one each month. For now, the Valentines Day Box is staying on the site as our firs Meal Box of the Month! Read more below for updates on what other boxes we are working on! If you have any amazing recipes you'd like to share with us that you think might work for a box, please send them along! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, January 31st: Mistakes Happen!

Hello everyone!

Today I'd like to talk about mistakes. Mistakes happen, I make them, our vendors make them and I am going to assume all of you make them sometimes too :) With WFM2Go we work really hard to mitigate mistakes, and we've gone through a lot of scenarios to a point where we have built a system that I am really proud of. I don't want to brag, but I have to say that we are pretty good at making sure that everything that you ordered goes into your order. And it's not just our staff, it's out vendors and our Hub Hosts that are also really passionate about local and want you (our customers) to have a great experience. With that being said, things happen!

I think of WFM2Go as a team, and I think of our customers as a part of that team, and so with that I wanted to let you know a few things we are doing and a few things we can all do to make WFM2Go go smoothly:

1. To limit mistakes we have lots of checks and balances to make sure your items are in each bin/cooler. When a vendor comes in, they put a check mark to indicate that the item has been put in the customer bin or cooler. Once all the check marks are there, we (staff) go around and double check everything and indicate on the invoices how many freezer items there are. Once your order has been checked and double checked, we put the invoice in the bin and the cover on it. 

2. Checking your invoices is the best way to make sure you leave your hub with all of your products (and also nobody else's :). There's a lot of info on there you might not even realize! On your invoice there will be a check mark beside each item to indicate that they were put in your order, that means that if your items aren't there it's often because another customer accidentally took them. At the bottom of the invoice it indicates how many bags of frozen product you'll find in the cooler (keep in mind that while each customer has their own bin for fridge items they do not have their own bin for cooler items, these are shared between customers). It's important to check your invoice to make sure everything is there before you leave (and that you haven't extra). If it's not there, either ask your hub host volunteer, or call me (Lindsay) 902 717 8188 while you are at the Hub and I can help you out! 

3. If you do find that a mistake has happened with your order (because mistakes do happen!), we have created an online form where you can report any issues or concerns you may have had with your order. If something does go wrong with your order like something is missing or a product is damaged, etc. please feel free to let us know. This information from our customers only helps us to better the service for everyone! 

I hope this helps a bit! If you have any other questions or suggestions for us to improve, please let us know by replying to this email! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, January 24th: Food Waste and New Canada Food Guide

Hello everyone!

I am not sure where to start today! There has been so much in the news this past week about food! The two most prominent topics were food waste and the new Canada food guide - both of which are so relatable and intertwined with Farmers' Markets (and things I happen to be passionate about - so WARNING: long letter ahead).

The report released by Second Harvest entitled "The Avoidable Crisis of Food Waste," identified that 58% of food produced in Canada is wasted. One quote that really stood out to me is: "The outcomes of this report make it very clear that we need to radically change how we as Canadians value food," Nikkel said during a news conference. "The abundance of food we produce has led us to dismiss its intrinsic value."

But, how do we begin to value our food more and reduce less? There are many ways we can fight food waste ourselves, and many of those tips happen at home in our kitchen. But what about at every other point where waste occurs?

Buying directly from the source helps to reduce waste and increase our connection to our food. How you ask? Buying from a local farmer, a farmers' market in your community or from WFM2Go greatly reduces the links from field to table, which limits where food waste can and does occur. According to the report, "nearly $21 billion worth, is lost or wasted during the processing and manufacturing process."

Buying from a local farmer or farmers market also means that you are getting to know who is growing your food and where it's being grown. This helps build a greater connection to your food and a stronger appreciation for it - ultimately leading us to waste less. It's also a great way to learn how to properly store food, and use every little piece of it - our farmers' really know a lot about what they grow!

I think this point really ties in with some points made on the new Canada Food Guide. One of their suggestions for a healthier relationship with food is to cook at home and plan meals with people - two things I am happy to support! Cooking at home not only saves money and is usually healthier, but it also allows us to appreciate our food (and the hard work that went into cooking it - cause we all know it takes time) which makes us want to waste less of it - a win win win!

Another amazing change to the Canada Food Guide is the recommendations of 50% veggies, 25% protein, and 25% grain foods. I don't know about you, but I have eaten quite a few meals where the meat held the most realestate on my plate! I think this shift to more veggies is really awesome (especially when we grow so many amazing ones right here in our province). With this in mind, here are a just a few of the amazing benefits and impacts of buying your veggies and meat from WFM2Go, your local farmers' market, or your local farmer/farm stand:

1. You build a connection with the person who is growing your food, resulting in more appreciation and understanding of where and how it came to your plate (often. more appreciation =  less food waste)

2. You are limiting the production line from farm to table, supporting a food system that is more sustainable. 

3. You are paying fair dollars for food grown, allowing the farmer to grow sustainably, and ultimately strengthening our economy (the money you spend goes straight towards building a better, more sustainable, local economy).

4. You are getting access to healthy food while simultaneously helping to build a better local food system which has an important and necessary impact on food security for Nova Scotia. 

5. Have you ever seen that picture online that says "every time you buy something local, someone does a happy dance"? Well, when you buy local, that REALLY happens! I know, because I am one of the many who does a happy dance when we see an order come through! 

The list can go on, but I think I will save that for another day! 

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, January 16th: Tips on sharing the local love on social media!

Hello everyone!

This week as I was perusing facebook I came across this post that really got me thinking. I wanted to share what the post said with you all, so here it is: 

"So many of you watched 'Bird Box' (movie on Netflix) because you saw someone post about it on social media, or you at LEAST know what is was because of social media, and could make a decision on whether you wanted to watch it or not by your friends feedback. 

Welcome to Network Marketing & Direct Sales.

And that my friends... is where business is going. Netflix didn't have to spend a DIME on marketing. YOU DID IT FOR THEM.
For Free.

See how that works?
So next time you scroll by your friends working their side hustle, REMEMBER: a simple like, comment, or share GREATLY helps their business and is appreciated. If you can help Netflix, you can help someone you know!"  


Now that might be a bit blunt, but it really got me thinking about my own use of social media. I follow all of the WFM2Go vendors on my social media, and I try my best to like their posts when I see them, but engagement is such a wonderful gift to our farmers/producers who are trying to build a business.

So, I ask those of you who use social media to make an effort when you see a local farmer's/producer's post on facebook to like their post and maybe even comment!  Small business owners spend a lot of time building a presence on social media because that is the way we reach current/new customers. And our dedicated customers can really help out by engaging on social media! Even just a review of their business is such a gift from a customer who loves their product. 

With that being said, if you'd like to give us a review on facebook we would be really happy to receive it! ;) 
 

Have a great weekend, 

Lindsay & WFM2Go Team

See Full Newsletter Here

Kelly Redcliffe
Thursday, January 10th: Tips from Olde Furrow about shopping local!

Hello everyone!

What a great start to the new year! Last week we had 56 orders, that is our second best week ever (right behind our bday in July with 64 orders!). We also had a great sales week, just over $4,100 in sales to all 9 hub locations! For comparison, last year on our first week back we had 45 orders and $2,924 in sales. So, not only are we getting more regular customers (thank you!) but we are also seeing customers purchasing more, which is fantastic! What that says to me is that more people are adding more local ingredients to their shopping list. Olde Furrow Farm had a great tip about this last week. They said...

"It can be hard to shop more consciously with so much information flying everywhere but if you take a moment and pay attention to what you feel when you buy an item at the farmer's market and when you buy an item at a much larger establishment they feel quite different! No need to over complicate things or even go all in. Change is much like a flower. It takes so much energy to create the flower but once it starts to blossom it really gets to transforming quite fast! Personal tip/trick: We distrubute our grocery budget 50/50 - meaning 50% small business 50% big business. This means when we want to buy more from one side the other side goes up too. It keeps us in check locally and finicially. A simple win-win. "

As you can imagine, January isn't often the busiest time for farmers, so knowing that customers continue to support WFM2Go and our local producers is amazing! We really are building a better food system for all and we are doing it together :)

Have a great weekend, 

Lindsay & WFM2Go Team

See the Full Newsletter here

Kelly Redcliffe
Thursday, January 3rd: Back from the Holidays!

Hello everyone!

I am back after a very lovely holiday break! Since returning from the break I (along with all the staff here at WFM) have been working on goal planning! January is a great time to sit down and look at what you learned in 2018 and set your goals for 2019 - so that is exactly what we've been doing! 

I would say our biggest goal for this year is to reach an average of 65 customers a week (we averaged 45 customers/week last month and 37 in November). It doesn't seem like that big of a jump to go from 45 to 65 customers, but it's a hump we've been working to get over! 

Many of you who order, do so on a weekly or bi-weekly basis; you've made it a part of your weekly routine. So, my goal is to find customers just like you who want to make local a part of their lives in 2019! (If you have any suggestions on where to look, let me know!).

If you aren't currently ordering from us, but are looking to add more local to your life in 2019, then take a look below in this newsletter for some New Years Resolution ideas that WFM2Go can help with! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

See the Full Newsletter Here

Kelly Redcliffe
Thursday, December 13th: Meeting with a fellow food hubber!

Hello everyone!

Wow - what a great week! This week we had a visitor join us from the Cape Breton Food Hub! Alicia, the manager of the food hub, spent the last two days with us for what we referred to as the "First Annual Nova Scotia Food Hub Conference" hehe! Since we are the only two running a food hub in Nova Scotia, it is such a privilege to be able to get together and talk about the difficulties and the absolute benefits of running one! As Alicia heads back to Cape Breton my brain is swarming with ideas and improvements and just an overall gratitude to be able to do this work.

I think the best takeaway from our meeting is just the realization that there are so many of us who care about the future of Nova Scotia, agriculture, and our local producers. Food Hubs and Farmers' Markets are becoming a strong voice for our local producers, and to harness that voice to do this work is just so incredible. On the flip side, there is still a lot of work to be done, we aren't yet sustainable and neither are many of our producers. But, after the inspiration Alicia brought us, I know we can all get there with the continued support of our local food community! 
 

Have a great weekend, 

Lindsay & WFM2Go Team

Kelly Redcliffe
Thursday, November 30th, 2018: Ag. innovation awards, bi-weekly promo, welcome Just Us!

Hello everyone!

This morning, Kelly Marie (our Market Manager) and myself presented at the Annapolis Valley Chamber of Commerce's Agricultural Innovation Awards. Here is a great little excerpt to give you a bit of insight into both our presentation and our passion:


"If we keep in mind that in NS it is the small farm sector that is growing; and that this sector hasn’t access to traditional distribution models, then it becomes apparent how important it is to find distribution models for these producers that actually work. So not only is there an impact for the ag sector by offering a food distribution model that these small farms can access, there is an even greater negative impact if we don’t forge this path."

I've mentioned before that our customer survey showed that our customers really want pre made options with WFM2Go! It's something we have been working towards, and I am happy to announce that Just Us has joined the team to offer pre made meals and pantry items like sugar! We are really excited to have them on board!

In other news, today we are announcing our new Bi-Weekly Deals promo! What's that you ask? Well, every other week one of our vendors are offering a sale item, buy one get one, or buy something get something free! It's a great way for our customers to learn about different products you may not have tried already!

Since the holidays are right around the corner, I thought I would give you all a heads up that we will be skipping one week of WFM2Go deliveries: December 19th - 26th we will be closed. However, we will open back up on December 26th for the January 2nd delivery!

As always, if you have any questions, please don't hesitate to ask!
 

Have a great weekend, 
Lindsay & WFM2Go Team

Kelly RedcliffeComment